For Orgatec 2024, we designed Mizetto’s circular pavilion around four distinct focus areas. Rather than treating the stand as one large open space, we wanted visitors to experience different atmospheres and product stories as they moved through the pavilion.

Each area was defined through colour, giving every zone its own identity while making the stand easy to navigate. To create a stronger sense of spatiality within the open floor plan, we introduced a series of textile canopies. Suspended like soft tents, they framed the different zones and added a more intimate scale to the space.

The fabrics were deliberately kept translucent. This allowed us to create clear rooms without closing the stand off. Visitors could move freely, see activity across the pavilion and enter the space from several directions, maintaining the welcoming openness that became central to the project.

At the centre of the pavilion, a raised platform created a natural meeting point for conversations, presentations and informal gatherings.

The result was a stand that balanced openness with definition — a space where visitors could easily orient themselves while still discovering new perspectives as they moved through the pavilion.