An iterative path leading to holistic, playful design solutions
This is the Addi process
ADD - INSPIRATION
In every project, we mainly focus on INSPIRATION and INTERACTION, in other words, understanding & empathy. A smart person once said: “If you have the right tools, half of the work is already done.”And we firmly believe that if you understand what the right question is, then you are halfway to the solution.
The problem is that even though we are staring right at the problem, we’re not seeing it, it takes a lot of practice to notice the obvious. And doing your research is key! When we research and get to know the user it often makes us realize that the client isn’t asking the right question. So we rarely deliver what our partners ask for, we give them what they really need instead.
ADD - IDEATION
What’s the next big thing? well, If we could look in to the future there would be an easy answer. The problem is that we can not. What we can do however is to use the result of our deep research, our designer tool kit and our over 15 years of experience to create bold and innovative concepts that hopefully put a smile on peoples faces.
ADD - INTERACTION
We try to prototype as soon as we can in every project. Sketching and prototyping go hand in hand and the level of the prototype should reflect how far along we are in the design process.
In the beginning, we make rough models in clay or paper. These might just be to give a sense of scale or something physical to sketch on.
Later in the process, the prototypes get more refined. We often 3D-print models when we want a better finish. We also have a prototype workshop with all types of woodworking machines and welds for full-scale mockups. Many of the companies we work with have their own production and make the last prototypes in-house to try how they work in production.
But over the years we’ve also gotten to know a network of producing companies close by that help us out when we need an extra hand with specific methods.
ADD - INNOVATION
Every project is unique and requires different solutions, but we always strive to have an open dialogue with the producer. We want to be present and take part in manufacturing, by being a part of the process we get to know the production team and learn more about their possibilities. This goes back to the important part of Interaction, empathy.
But when we find production methods we feel comfortable with we tend to reuse them. Mizetto is one of the furniture companies with production here, that we’ve had a close collaboration with, and they strive to make everything “around the corner”.
This is a challenge we really appreciate. It’s not always that easy to find the right producers in Sweden. Many go abroad to find the right solution. Many of the companies we work with have their own production and make the last prototypes in-house to try how they work in production. But over the years we’ve also gotten to know a network of producing companies close by that help us out when we need an extra hand with specific methods.
