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Maserati by Playsam

Challange:

Design an Executive toy for Maserati that will complement Playsams take on the Levante.

Result:

Playsam is one of Swedens most iconic design brands, Maserati is one of Italys most iconic. How could we honor these two legends, and since Playsam had already designed a beautiful take on the Levante we started wonder what other natural link we could find that would take us from Sweden to Italy?

We took the question literally and looked at the ocean, and specifically the Volvo ocean race. Maserati has been competing in the race for many years and we thought that a boat would complement the cars well. Maserati, both at land and sea!

 

Client:

PLAYSAM

Diciplines: 

Concept, Development, 3D Visualization, CAD Drawing, Prototyping

Category: