Create a concept bike that will set out the future of Pilen.
The arrow is a concept bike inspired by the early Le Mans style, the idea behind the project comes from a story that Martin and Louise (The Founders of Pilen) had heard in one of their dealers’ stores.
“- A customer came into the store and shouted “I need to have this!” The staff then said, “You have to test the bike first!” The customer agreed and went out with the bike but just stood by the shop window to see his reflection and went in and said, “Yes, this one looks good! ”
When we designed the bike, sport and luxury were our keywords, it was made in a single copy for the Design Fair in Milan. There it received a lot of attention and laid the foundation for “Pilen Sport”, which is now in the Pilens range.