Create a visually strong concept for Mizetto’s stand for the Stockholm Furniture Fair 2019.
Mizetto has a wide portfolio of products that can come in a wide range of combinations. To visualize their flexibility we came up with a concept where we divide the products into different categories to easier locate witch product that would be suitable for your specific project. The portfolio range form a more classic assortment for the traditional office to more flexible products for the activity based office. We therefore decided to divide the stand into three categories; BAS(base), FORM(shape) and MÖTE(meeting). The BAS-area would be the outer section of the stand with products blending in with the walls. The FORM-area would be the bridge between areas and contain products with more color and alternative arrangements. The MÖTE-area would be the center of the stand and be more homely.
Concept, Development, 3D Visualization, CAD Drawing