Since the Animal concept have received a lot of attention recently we would like to clarify some things:

1. This concept is not a serious solution. It´s purpose is to raise awareness about global warming and inspire action.

2. Creating a life vest for a polar bear would rather create new problems instead of solving old ones. (We never wanted any animals to suffer with clothing like this, we visualize a real problem by looking at it from a different angle. A life vest wouldn’t save the polar bear from exhaustion and hunger, it would only make it harder for the animal to hunt.)

3. If you have any questions don´t hesitate to contact: andreas@addi.se